I had the pleasure of speaking with Alex, Head of Marketing at Nurseplus Care at home, whose local branches have been rated by the Care Quality Commission (CQC) as 'Outstanding' and 'Good'.
Recently, they have been on a mission to find new ways of connecting with care seekers and improving the way people connect with care.
Nurseplus Care at home
Nurseplus have been a leading provider of quality care since 2005, with almost 20 years of experience, they now have a network of more than 30 home care branches nationwide.
Nurseplus Care at home is dedicated to providing the highest quality home care services, helping customers to keep living independently within their own homes. They have been focused on providing a completely bespoke service that focuses on the individual needs and requirements of their clients. By offering flexible and tailored services, Nurseplus Care at home can deliver the highest quality of care and expert support and advice to hundreds of customers across the UK.
“Our experience means that we understand everyone’s care needs are different. As part of our homecare service, we aim to deliver peace of mind by providing a fully-compliant homecare service, ensuring our clients receive the best possible care most suited to them.” - Alex, Head of Marketing
Forever Evolving
To keep ahead of the ever-changing care landscape, Nurseplus Care at home, are always looking for new ways to engage with care seekers and provide them with the best platforms and avenues to access their services.
“We have a clear commitment to ensuring the highest quality service and this is referenced in our company values; caring, trustworthy, and positive. Together we all take responsibility for supporting our clients and our caregivers, ensuring we all make a difference in people’s lives.” - Nurseplus Care at home
In looking for a better way to connect with care seekers who visit their website, Nurseplus Care at home found Pairly Pro. Together we identified goals that are important to both, them as care providers and their potential clients, such as:
Real-time availability
24/7 care request submission
Complete care requests with contact and care requirement information
Availability match
Dashboard overview of location requests and response times
Seamless experience for care seekers
Care request value and conversion data
So far Nurseplus Care at home have received 558 care requests in 29 weeks, which equates to 115,791 hours!
“Prior to Pairly Pro, we were using an automated chatbot widget however this only helped signpost users to relevant business functions and did not capture enquiry information in any way.” - Alex, Head of Marketing
The future of connecting with care
Our live availability search tool, Pairly Pro, simplifies the process by connecting care seekers to your availability in real time. Engage with potential clients, gather their detailed requirements, and complete care enquiries before they go looking elsewhere.
Pairly Pro is the first tool of its kind built specifically for care providers. It integrates seamlessly into your website, replacing your webchat, it is completely customisable to your brand.
“Pairly Pro has helped to increase our conversion rate online, with the ability to provide the user with another method of enquiry.” - Alex, Head of Marketing
It has been such a pleasure working with Nurseplus Care at home, their insights and forward-thinking team have been so supportive in creating and trying a better way to access life-changing care. We look forward to our continued partnership and development.
Nurseplus Care at home website